The Lab customization experience by Label Noir and Maurice Lacroix, showing options to create a personalized AIKON watch with customizable materials, dial, hands and strap The Lab customization experience by Label Noir and Maurice Lacroix, showing options to create a personalized AIKON watch with customizable materials, dial, hands and strap

Label Noir x Maurice Lacroix

DESIGNED BY YOU, POWERED BY LABEL NOIR

Discover The Lab. A unique experience designed by Label Noir and Maurice Lacroix. Choose your materials, dial, hands and strap, then have your personalized AIKON crafted just for you.

Enter the lab

Discover The Lab. A unique experience designed by Label Noir and Maurice Lacroix. Choose your materials, dial, hands and strap, then have your personalized AIKON crafted just for you.

Enter the lab

« WE CREATE UNEXPECTED AND MULTIPLE DESIGNS FOR UNIQUE DAILY MOMENTS - THE WORLD NEEDS LESS OF THE SAME AND MORE OF THE SPECIAL »