MORE THAN A BRAND AN IDEA

1. Genesis

Founded in 2011 in Geneva by Emmanuel Curti, a skilled watchmaker with extensive experience at three of Switzerland's premier watch manufacturers, Label Noir was born of one conviction: Style has no border nor end. From its inception, Label Noir was dedicated exclusively to the customization of the most legendary watch models, believing that the making of a luxury object is not the end of its stylistic quest, but rather the first step in its journey.

2. Becomming

Since its inception, Label Noir has constantly evolved through various models and watch collaborations. But why limit ourselves to just one area when creativity can touch them all? Today, by continuing our talent for blending visible luxury with unexpected dreams and bringing different worlds together, we carry on our stylistic journey. Inspired by a community of creators and artisans, our goal is to reenchant the everyday objects in our lives, turning them into sources of emotion for everyone.

3. Transformation

Since 2020, Label Noir has been shaped by memorable encounters and human and technical challenges, inspiring us to create exceptional experiences that redefine unique and unconventional luxury. Much like a music label, we design unique items—watches, jewelry, and tech accessories—by blending various influences. Each piece is a genuine mix of materials, inspirations, and emotions, crafted by a diverse group of designers.

We aspire to create differentiation in a commoditized world by elevating luxury products from the ordinary to the extraordinary, combining high technology with the beauty of luxury and through personalization

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The Free Spirit of an Independent Label

Label Noir has the freedom to use unique styles, experiment with colors, and redefine the purpose of objects. It explores trends, discovers original talents, and fosters creative collaborations alongside Label Noir’s signature creations. This approach provides flexibility in expression and evolution, allowing us to establish our own style and identity.

Black is at Our Core

Out of an unconditional love for the Queen of Colors—radical yet sensitive, powerful yet gentle—the blacks (charcoal black, smoke black) were the first pigments used by humans to express themselves and create the earliest inks. Today, black remains the color that brings all others to life, bypassing the brain to captivate the eye.

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Experience our unique creations that blend artistry, innovation, and the timeless beauty of black to be part of a community that believes in redefining style without limits.