Discover the art of personalization and design your own Maurice Lacroix with Label Noir's watch configurator. Discover the art of personalization and design your own Maurice Lacroix with Label Noir's watch configurator.

your aikon, your way

the art of personalisation

With Label Noir, Maurice Lacroix offers a unique personalisation journey. Explore exclusive materials, finishes, and colors to create a timepiece that is uniquely yours. Step into The Lab and make your AIKON more iconic.

Enter the lab

With Label Noir, Maurice Lacroix offers a unique personalisation journey. Explore exclusive materials, finishes, and colors to create a timepiece that is uniquely yours. Step into The Lab and make your AIKON more iconic.

Enter the lab
Bespoke Creation

Bespoke Creation

Handcrafted exclusively for you, delivered in 6-8 weeks.

Swiss Made

Swiss Made

Certified Swiss craftsmanship with generations of watchmaking excellence.

Official Warranty

Official Warranty

Covered by the Maurice Lacroix official two-year warranty.

Worldwide Shipping

Worldwide Shipping

Worldwide service with transparent delivery tracking.

Aikon Automatic 42MM

Aikon Automatic 42MM

One design from over thousands personalisation possibilities in The Lab.

TECHNICAL SPECIFICATIONS

Case material
Stainless Steel
Diameter
42mm
Glass
Sapphire Crystal
Resistance
20ATM

CAliber
Automatic ML115
Power Reserve
38H
Functions
Hours, Minutes, Seconds, Date at 3 o’clock
Enter the lab

About us

the free spirit of an independant label

Founded in 2011, Label Noir has the freedom to explore unique styles, experiment with colors, and redefine the purpose of objects. It discovers original talents and fosters creative collaborations with brands, always taking care never to overshadow them.